Growing on Threads is not hard, but it came sometimes be overwhelming with all the information out there on how to grow you account, how often to post, what to post, etc.
But it doesn’t have to be, as long as you follow these 3 fundamentals, you’ll be able to grow your Threads profile.
The good thing about fundamentals is that no matter if the algorithm changes, they will always be valid.
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Having a good, trustworthy profile is absolutely crucial for growing your presence on Threads. Without it, you will undoubtedly face significant challenges in gaining followers.
Think about it, would you want to follow someone who doesn't inspire trust?
To ensure that your profile is optimized and instills trust, it is important to focus on the following key elements:
- A high-quality picture that captures attention. It is even better if the picture is of your face, although it is not a strict requirement.
- A concise and clear bio that effectively communicates who you are and what you do.
- Including a link in your bio that directs people to a platform where they can learn more about you or explore your offerings.
Remember, it is absolutely crucial that all these elements are aligned with your unique "brand" or "tone of voice". Any inconsistencies or discrepancies will significantly diminish the trustworthiness of your profile.
The backbone of your account growth. If no one reads or engages with your content, nothing else you do will work.
So what makes content good?
No matter how you spin it, good, quality, engaging content at the end does one (or multiple) of the following:
- Trigger emotion
This is how you create those values:
After all, people come to social media to get entertained. No one logs in to Threads hoping they “get bored”.
Therefore, make sure to spice up your content so your readers enjoy your content
The thing about Threads is that as it’s mostly text-based content, people see it as a potential source to learn things. It’s not like Instagram where they only want to watch pictures and Reels.
Teaching about your niche is also a great way to position yourself as an authority and create trust with your audience around those topics. Allowing you to monetize your audience even better.
Sometimes people need inspiration. So if your content can give them that inspiration, they’ll love you for it.
It doesn’t have to be the most motivational post either. Good storytelling and showcasing your successes can also do this.
Here’s a secret, you not only have to trigger good “happy” emotions. Also emotions that make them think and oppose their views can do well. That is why controversial posts almost always do well.
Sure, you’ll get some comments telling you you’re wrong. But that engagement will increase the reach of your posts and get you more audience. And those people commenting you you’re wrong, they’re not your target audience anyways.
The other, final part of this guide is your engagement. If you are not engaging with your audience and other accounts in your niche, you’ll look like a bot that only posts and nothing else.
Remember this is a social media, so be social.
Engagement is specially important if you’re just starting out. As your posts won’t have that much reach. So to get the first followers you must reply and engage with other accounts in your niche that already have a big following.
This will give you eyeballs from your target audience, who will check out your profile and if they like it, they’ll follow you (as long as you followed Fundamental 1).
Make sure when replying on others’ posts to add as much value as possible. Don’t be one of those reply guys that only rephrase what the original posts says, or just replies with “100%” or “Agree!”. That will not get you followers.
These are the 3 fundamentals for growing a Threads account. If you follow these by having a clear profile, good content, and engaging with your audience. You are sure to grow your account.
If you want to make it easier for yourself to grow you account, you can use a tool like Threads Maestro which helps you to:
- Easily manage your content and drafts
- Schedule your posts
- Collaborate with others
- Utilize growth tools like Auto-Reposts, Auto-Plugs, etc.